Mahindra Lost the IPR Case against Fiat Chrysler

Mahindra lost the case regarding ongoing battle between the two automobile giants Fiat Chrysler & Mahindra in USITC, for IPR of the design of Mahindra’s Roxor Jeep that had some features matching to the Fiat Chrysler’s Jeep Wrangler.

Highlights :
  • Mahindra lost the Jeep copy case against the Fiat Chrysler in U.S International Trade Commission.
  • Fiat Chrysler claimed in ITC that Mahindra ‘Roxor’ looked “nearly identical copy” of former’s Jeep.
  • Fiat & Mahindra both asked the commission to review some points of the decision.

A U.S regulatory agency USITC has ruled that the Indian company Mahindra & Mahindra Ltd has infringed the intellectual property rights of Fiat Chrysler NV’s (FCA) Jeep Wrangler.Thus,barring it from the sale of the Mahindra Roxor.

Fiat Chrysler NV has won a case to block the US imports of Mahindra Roxor off-road utility vehicle, as it violates the ‘Trade Dress’ of the former’s Jeep Wrangler.

Also read : 2020 Mahindra Scorpio BS 6 Launched | Price & Specs

This notice has been served by United States International Trade Commission on its website, late Thursday.

The ITC has issued a limited exclusion order prohibiting sale or import of the infringing vehicle & parts along with ‘Cease & Desist’ order to Mahindra and its North American unit.

Although, the order is effective as of now but the US authorities can disapprove it within a time limit of 60 days, but it rarely happened in the past.So, most probably and unfortunately, as Indian company Mahindra has lost the case, it will have to stop the sale of the concerned vehicle.This is happening when the company is already going through a loss because of the coronavirus pandemic.

  • Mahindra-lost-against-fiat-roxor-onwaymechanic
  • Mahindra-lost-against-fiat-Jeep-onwaymechanic

The investigation had been going since September 2018 but due to the coronavirus pandemic, the ITC order had been delayed for long.

Both the companies have appealed for the portions in the notice that they have lost.

Statements by the respective Companies :

FCA sees Boxy body shape, front grille & round headlights as unique ‘Trade Dress’ of its Jeep Wrangler off-road utility vehicle.

Meanwhile, earlier, Mahindra said that “FCA’s claims were without merit” & also said that “It launched its model year 2020 Roxor with significant styling changes & would make additional changes, if required”.

Although, Mahindra didn’t make an immediate comment on Friday & FCA said it will make comment after a detailed study.


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