By Ajay Mishra,
- The new logo is more flexible & digitally designed.
- Elements reduced to flat & Two dimensional from previous & a Blue tone added,gives it the color variance.
- Most distinct point is that it’s having a Sound logo for the first time.
After 70 years,German Auto Manufacturer Volkswagen changed its logo.The new Logo is unveiled at IAA International Motor Show in Frankfurt,Germany.The Logo firstly came out rising from the Company’s Headquarter building in Wolfsburg.
The new brand design marks the new era for Volkswagen – by Jurgen Stackmann (member of the Brand board of marketing)
The new logo is wholly developed by Volkswagen design & marketing.Klaus Bischoff,Volkswagen’s chief designer played a vital role in this.He,during the reveal added that,”it marks the future of Volkswagen with “DIGITAL FIRST ” & “NO FILTER” objective”.
The new Logo will be applied to both passenger & commercial vehicles. The changes in the design will take place in a phased manner,covering Europe then China & afterwards to Rest of the world. Transition to new Design will be completed by mid 2020,according to Volkswagen.
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